NPR Digital

Developing Special Projects: Think 'Audience First'

Jun 17, 2014
Marc Cornelis

In planning your next special project, think about your audience before you begin. In the PRNDI session "Thinking Audience for Your Next Big Thing," NPR Digital Service's Kim Perry and Eric Athas shared their 'user story' model and how two stations are already putting it into practice. 

KCUR and Vermont's VPR are using the model to attack the issues of a divided city and a state's drug problem. 

KCUR's focus on the stigma surrounding the eastern part of Kansas City has resulted in a community engagement team and a Tumblr page specific to the area. Donna Vestal, the station's Director of Content Strategy, says this has helped the reporters realize the stories they want to do may not be what their audience wants to hear.