The NPR Arts Desk eludes many and embraces few.
"I'm never particularly interested in a 'this is happening' story," said Tom Cole, who's been editor of the desk for more than two decades.
Cole, along with NPR reporter Neda Ulaby, kicked off the PRNDI "NPR Arts Desk" session with an open discussion about how they operate. While everyone's questions were unique, they all seemed to be asking the same thing: What will make you pick my story?
Reporters and news directors are constantly seeking the hidden formula that will deliver their arts features to a national audience, but in reality there simply isn't one. It's about a solid pitch, great sound, and national relevance. Advance obits and book pieces don't hurt either.