My name is George and my station dropped NPR newscasts.
When I was first confronted with that proposal, I was like, “we’re considering doing what???”
But, once I got over the initial shock, I took a very hard look at the facts, and seized it as an opportunity to grow WFUV’s news presence.
First of all, WFUV is Triple A station. By and large listeners come to us for music. That’s not to say our listeners simply want to bury their heads in the playlist and ignore the fact that the world is revolving around them as they catch the latest from Mumford and Sons. Our listeners are life-long learners who want to be in the know about current events, including when news breaks during the day.
So why drop NPR newscasts?
Eliminating NPR headlines did lead to a cost savings of about $50,000 a year. But, that wasn’t the motivating factor. As I mentioned, WFUV is a music station, and the station wanted to increase focus on music programming.
“We were concerned with our ability to retain audience when we cut to three minutes of news each hour across the day, “said WFUV General Manager, Chuck Singleton. “Of course, this was also informed by (and made less of a risk) by our awareness of the experience of our peers in music format stations; we were one of the last to retain the hourly newscasts.”