name change

Public Radio News Directors Inc. will continue to be known as “PRNDI”.

During the business meeting at the annual conference in St. Louis, the membership rejected a proposal to rename the organization the “Association of Public Media Journalists” or “APMJ”. Objections largely centered around dropping “radio” and how a new name should encompass digital.

HeatherLWilliams / Flickr (CC BY-SA 2.0)

Gone are the days of radio as, well, just radio.  

Audiences are engaging with content across a multitude of platforms, and public “radio” newsrooms are doing far more than just producing for broadcast. In today’s ever-changing media landscape, innovation and collaboration are key to engaging with new and younger audiences. Public radio newsrooms across the nation are forging unique partnerships, and creating and distributing stories in ways we never would have imagined even just 10 years ago. Radio newsrooms are producing video for the web and social media, and developing programs that sometimes never even broadcast on a radio frequency.

The bottom line: as the media have evolved so have our newsrooms.

That said, we believe it’s time to consider a name change for Public Radio News Directors, Incorporated, a.k.a. PRNDI.

Join us to discuss the proposed name change Thursday, June 9, at 2:30 p.m. EST. Log on to https://attendee.gotowebinar.com/register/7795435561073409027.