WMRA - FM Seeks Director & General Manager

Sep 20, 2017

WMRA-FM, licensed to James Madison University (JMU), seeks qualified applicants for the position of Director and General Manager.  This is an opportunity to lead a vibrant and significant station in the heart of the Shenandoah Valley of Virginia with a broadcast range spanning Winchester to Lexington to Charlottesville, Virginia. WMRA and our partner station, WEMC, are established stations in the local communities and are recognized for their quality programming.  For more information on the stations visit http://wmra.org/.

Duties and Responsibilities         

The Director and General Manager is responsible for overall leadership in supporting the mission and vision of WMRA, while also housing and providing guidance for the classical station WEMC, the student-run station WXJM and Valley Voice, a reading service for the visually impaired staffed by volunteers.

Leadership: Advances the mission of WMRA and WEMC by understanding community needs and station responsibility, sustaining both the “big picture” and the day-to-day goals and activities. Anticipates future station needs and opportunities based upon industry trends and developments, with input from employees and constituents and is actively involved in leadership activities in the local communities and broadcast region.

Development: Engages and cultivates long-term relationships with station supporters, with an emphasis on major donors and foundations to secure the future of the stations. Builds and sustains community support to maintain the stations’ level of excellence.

Programming: Upholds best journalistic practices and understands the value of the creative process. Leads the stations into new areas of community engagement and digital initiatives.

Management: Serves as a team-builder, coach and mentor. Understands the role everyone plays in the organization and is committed to diversity.


Minimum of a bachelor’s degree, master’s degree preferred. Five years of senior management experience in public broadcasting with proven effective interpersonal and leadership skills. Proven success in corporate and individual fundraising for public radio and a desire to develop new sources of funding. A knowledge of public radio programming and funding and a passion for and commitment to the mission of public radio.

All WMRA and WEMC staff are employees of the university. This is a full-time Administrative and  Professional Faculty position reporting to the Dean of the College of Arts and Letters.


WMRA and JMU are being assisted in this search by Livingston Associates.  Inquiries are welcome with Livingston Associates. For consideration, please visit the job posting and the link to apply online with JMU at  https://livingstonassociates.net/openings.html#WMRA.

Review of applications begins 10/12/17. Open Until Filled.

Proposed starting date is 01/02/2018

James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

Established in 1908, James Madison University is a comprehensive public institution offering undergraduate, masters and doctoral programs to more than 20,000 students. JMU is regarded as one of the finest regional universities in the nation and has been continuously cited in U.S. News and World Report, Changing Times and Money Magazine as an outstanding public university. Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. Known for its livability, diversity, local food, arts and natural surroundings, this Virginia Main Street community is a great place to live and work.

To learn more about JMU, visit: http://www.jmu.edu/

Search Assistance by:

Livingston Associates – http://www.livingstonassociates.net/

Inquiries are welcome with Livingston Associates