Rainbow Charts, Dashboard Fever and Other Wonders

Aug 20, 2014

For the last year, working on a CPB project grant, WHYY in Philadelphia has done research on the media habits and preferences of the digital native audience, and worked on creating a public media dashboard that would chart in new and useful ways how a station is doing at the various stages of the membership funnel, from creating awareness to increasing usage to nurturing engagement and earning support.

Chris Satullo, vice president for news at WHYY, and Don Henry, director of WHYY's NewsWorks digital operation, reviews the research and the dashboard in this PRNDI webinar titled: Rainbow Charts, Dashboard Fever and Other Wonders

Check it out in the archive.