Fri May 18, 2012
News Director Seeks Partner for Short Term Relationship...
Technology is changing the nature of broadcast networks. To produce and share news content across vast regions, we no longer need network executives, big money raisers and massive technical infrastructure. We mostly need reporters, editors and an internet connection. And, of course, there must be a willingness to collaborate.
Such short-term, focused collaborations are increasingly common. For the Iowa Caucuses, WNYC and Iowa Public Radio pooled resources in covering the event and shared live coverage as the results were reported. During horse racing’s “Triple Crown” season, public radio reporters from Kentucky, Maryland and New York explored modern technology’s impacts on the Sport of Kings. The resulting series was distributed to public radio stations in eight states.
The implications are many. These short-term, focused collaborations provide more content at a minimal cost. No need for a special CPB grant. Plus, using existing statewide and regional internet-based networks, or just simple file sharing systems now available to everyone on the internet, content can be distributed across state, national and international boundaries via ad hoc networks of the willing.
Hoping to foster short term, low-cost, high-impact reporting collaborations, PRNDI is now playing the part of match maker. Like a speed dating service, during June’s annual PRNDI conference, we’ll give news directors a chance to seek out partners for well-defined reporting projects. Our experts will also offer counseling to potential partners; advising them on some of the challenges they may face. Bring your story ideas and a willingness to partner.