PRNDI | Mission & Goals

Know PRNDI

PRNDI's Mission

PRNDI is a non-profit professional association that exists to improve local news and information programming by serving public radio journalists.

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PRNDI educates, advocates and organizes to promote high standards, ethical principles, and significant public service.

PRNDI's Goals

Strengthen the skills, capacity & professional position of News Directors and, through them, strengthen public radio's local news & public affairs efforts in ways that are embraced by audiences, station leaders, networks and supporters.

  • Training at the national conference
  • News Director Handbook
  • Training at the regional level
  • Web resources
  • National training outside of the conference

Foster a compelling vision of service and a sustainable business model for local public radio news & public affairs that is broadly embraced by station leaders, networks and public radio's supporters.

  • Research
  • Engage with decision-makers in organized way
  • "Proven Practice" business models - different sites/formats
  • Develop funding agenda for CPB
  • Create a "Leaders Circle"

Discussion Forum

Check out the new
PRNDI discussion forum.

Southern Stations - Next Regional Training Coming to YOU!

PRNDI's second regional training will be in Atlanta September 15-16, 2008.  To nominate a reporter or get more information, contact Julianne Welby (juliannewelby@yahoo.com).

Our pilot regional training was at Chicago Public Radio in April 2008. We're seeking host stations in the west and northeast for sessions in 2009.

PRNDI News Director Guide

Phase one of this exciting new project will be unveiled at the PRNDI Conference in Washington D.C.  There will be opportunity for PRNDI members to see the progress, ask questions, and give input on the future directions we go in completion of the guide.  Past PRNDI President Michael Marcotte has made great progress on the on-line guide that will be a constantly evolving resource for PRNDI members use for years to come. The project is the result of a partnership between PRNDI and NPR's Local News Initative.


PRNDI is contributing ongoing programmatic and content expertise to The Public Radio Exchange.  The current PRX News Curator is PRNDI Board Member Julianne Welby.

NPR's Local News Initiative

This NPR funded project includes many facets, some of which include involvement and support of PRNDI and its members.  All of them have the potential to help PRNDI members improve their product and better serve their audiences.  Check out LNI's web site  for more information.