Mission & Goals

PRNDI's Mission

PRNDI is a non-profit professional association that exists to improve local news and information programming by serving public radio journalists.

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PRNDI educates, advocates and organizes to promote high standards, ethical principles, and significant public service.

PRNDI's Goals

Strengthen the skills, capacity & professional position of News Directors and, through them, strengthen public radio's local news & public affairs efforts in ways that are embraced by audiences, station leaders, networks and supporters.

  • Training at the national conference
  • News Director Handbook
  •  Training at the regional level
  •  Web resources
  •  National training outside of the conference

Foster a compelling vision of service and a sustainable business model for local public radio news & public affairs that is broadly embraced by station leaders, networks and public radio's supporters.

  • Research
  • Engage with decision-makers in organized way
  • "Proven Practice" business models - different sites/formats
  • Develop funding agenda for CPB
  • Create a "Leaders Circle"