NPR's Northeastern Bureau Chief Andrea de Leon Will Receive PRNDI's 2017 Leo C. Lee Award

PRNDI is celebrating 2017 as “The Year of the Editor,” and there is no better way to bring that message home than to honor one of the finest editors working in public media today. We are pleased to announce that Andrea de Leon is the 2017 recipient of the Leo C. Lee Award.

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Developing Special Projects: Think 'Audience First'

Jun 17, 2014
Marc Cornelis

In planning your next special project, think about your audience before you begin. In the PRNDI session "Thinking Audience for Your Next Big Thing," NPR Digital Service's Kim Perry and Eric Athas shared their 'user story' model and how two stations are already putting it into practice. 

KCUR and Vermont's VPR are using the model to attack the issues of a divided city and a state's drug problem. 

KCUR's focus on the stigma surrounding the eastern part of Kansas City has resulted in a community engagement team and a Tumblr page specific to the area. Donna Vestal, the station's Director of Content Strategy, says this has helped the reporters realize the stories they want to do may not be what their audience wants to hear.

Covering Congress: Watch Dog the Lawmakers

Jun 17, 2014
Andy Withers

Why does covering Congress matter? Here's how Todd Zwillich, Washington correspondent for "The Takeaway" answers that question:  "Lack of (civic) engagement is the corrupt politician's most powerful tool." In other words, if the media don't keep an eye on the people's business, it's good news for those who want to sneak through corrupt agendas. 

Zwillich joined NPR Congressional reporter Ailsa Chang and Matt Laslo, who files stories about Congress for NPR and 40 of its member stations, for a lively PRNDI session on "Covering Congress." 

Tom Check

The NPR Arts Desk eludes many and embraces few.

"I'm never particularly interested in a 'this is happening' story," said Tom Cole, who's been editor of the desk for more than two decades.

Cole, along with NPR reporter Neda Ulaby, kicked off the PRNDI "NPR Arts Desk" session with an open discussion about how they operate. While everyone's questions were unique, they all seemed to be asking the same thing: What will make you pick my story?

Reporters and news directors are constantly seeking the hidden formula that will deliver their arts features to a national audience, but in reality there simply isn't one. It's about a solid pitch, great sound, and national relevance. Advance obits and book pieces don't hurt either. 

In light of the “Collaborative Coverage Project” recently launched by NPR, PRNDI collected responses to a survey April 7-11, 2014 asking its membership for their ideas about collaboration. The survey went out to 95 recipients and 20 responded, representing newsrooms at public radio stations across the country.         

More than half of the respondents rated increased collaboration as needed or very needed (4 or 5 on the 5-point scale). The responses were equally distributed among small, medium, and large stations (according to PRNDI's definitions). But small and medium stations were much more likely to rate increased collaboration as needed or very needed.

  PRNDI President George Bodarky is presenting the annual report to members for discussion at the business meeting at the conference in Washington, DC, on Saturday, June 20, at 12:15 p.m. 

The report outlines the organization's goals and details the major successes of the past year, including:

  • development of a full-day training session at the upcoming RTDNA/SPJ conference in Nashville;
  • al la carte trainings in vocal coaching, reporting, and management available to public media newsrooms;
  • the launch of a certification program for new and aspiring news managers;
  • efforts to expand the PRNDI membership. 

View and download the full report.

If you’re ready to be a part of a growing, award winning news team, Mississippi Public Broadcasting wants to hear from you.  

North Country Public Radio (NCPR) and WRVO Public Media are looking for an enterprising, talented and engaged reporter to join our two award-winning, news-focused stations.

Colorado Public Radio seeks an experienced Arts Reporter/Assistant Editor with a solid journalism background to join its Arts Bureau.
The Arts Reporter/Assistant Editor  covers all aspects of Colorado's arts and culture communities and produces content for radio and the online arts hub (text, video, social media, still images etc).
As a member of the CPR Arts Bureau, this individual will deliver work across all three of CPR’s programming services -- News, Classical, and OpenAir.

91.7 WVXU seeks a Program Host for its interview and discussion program, Cincinnati Edition. Applicants should possess curiosity and an active interest in current events and issues; excellent research, writing, and organizational skills; and feel comfortable engaging with interview guests and program callers, as well as 3-5 years radio experience as a discussion program host/reporter/producer.

  WFSU is seeking a full time Assistant Director for the Radio News Department to serve as chief legislative, state and governmental affairs news producer. WFSU, located in Tallahassee, FL is a joint licensee of Florida State University. This position requires a Bachelor’s Degree and 4 years’ experience or combination of post high school education and experience equal to 8 years; experience in practices of radio production; successful completion of background check. Apply at; JOB ID # 37244. Deadline to Apply 06/06/2014.


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