I have a reporter in my newsroom who thanked me yesterday for her new “secret weapon.” I gave her a simple tool that takes very little of her time, and has resulted in high level sources calling her back quickly, public relations people smoothing the way instead of blocking it, and people who don’t frequently listen to our station still remembering her name.
She is so impressed with the difference it’s making in her reporting that she may very well be angry if she discovers I’m revealing it here. She believes it gives her an edge over the other reporters on her beat.
What is this trick that melts the hearts of the coldest CEO, and gets busy PR people to move your name to the top of their “call back” list?
The hand-written thank you note.